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A-Z of Promotional Products – R is for…

Today it’s R: R is for Rulers, Rubbers, and Reduce-Reuse-Recycle

R is for Rulers – there’s lots of options with rulers that can be branded in spot colour or full colour, to one or both sides, and rulers are one of the many products that can be made in a bespoke shape – how about the skyline of the city your business is based in, or with animal shapes for a vets?  Rulers tend to stay on people’s desks/drawers for many years – a great way to let your clients know how your business measures up – see what I did there 😉!

R is for Rubbers – I know it’s slang for erasers, but promotional rubbers come in a variety of shapes and sizes and as with rulers there’s loads of print options.  These are always popular with the education sector, but are also great for offices – I know I use a rubber regularly as I use a pencil to fill in my diary, and a branded rubber wouldn’t have to compete with lots of others on my desk!

R is also for Reduce-Reuse-Recycle – this is a big one!  When I set up Chilli back in 2008 most of the focus on recycled notepads and sticky notes, and the paper didn’t feel lovely and smooth… things have really come a long way since then haven’t they!  The focus has shifted now, and we are all so aware of the importance of reducing the amount we use, especially single use plastics, how we can reuse things and also the best way to dispose of a product at the end of it’s useful life.  We are more aware of the carbon footprint of products too.  All this has led to a big shift in the promotional merchandise market. As an industry we are now seeing more and more reusable alternatives to single use items in the biggest sellers lists. For example Bags now take the top spot accounting for 14.9% of the promotional merchandise market in 2019 with nearly £174 million spend! Sports bottles were in 3rd place, behind pens and pencils, with 6.9% of the market.  We are also seeing a big shift towards UK manufactured products and one of our UK plastic manufactures produces all their items from recycled plastic as standard!  It’s a complicated area with so many claims, but we strive to always be able to provide you with the information you need to make an informed decision.

Thank you as always for watching and we look forward to seeing you all soon for the next episode in our A-Z of promotional Products.

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