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HOW TO CHOOSE THE BEST PROMOTIONAL PRODUCTS FOR YOUR EVENT

So, you’ve got an event approaching, maybe a trade show, maybe a sponsored event? You’ve set your budget and have your timetable to work to, how on earth do you choose the best promotional products to give away to your audience? This may seem obvious but think very carefully about exactly who will be attending your event and what would appeal.

If it’s a family event, the world’s your oyster in terms of eye-catching giveaways which will grab the children’s attention but not prompt parents to put in the bin at first opportunity! Colouring in bags, frisbees, soft toys, puzzles and rubber ducks are fantastic for being used over and over, fully branded with your company logo.

A trade show attracting professionals can be pretty much split into two camps – firstly those who generally work at their desk. A desk-based audience will

Chilli Promotional Products USB Fan

Chilli Promotional Products USB Fan

always be appreciative of a good quality branded pen such as the Elance, notebook or corporate mug, however, changing it up a bit and incorporating more tech would be a welcome change and, alongside all tech products, costs have reduced over the last few years making it a more affordable choice. Power banks and wireless chargers are a great addition to anyone’s desk as is a desk fan, all duly branded to remind the end user of your company’s products and services each and every day! The second section of those attending trade shows will be those who are always on the road. Getting into their psyche is easy, anything that is convenient and useful to use “on the go”. Promotional products such as travel mugs, thermal bottles, or water bottles and ear buds are great for those who are constantly mobile or maybe a colourful pedometer so that they can be reminded to at least use the stairs when attending a meeting!

Pet Bandana

Pet Bandana

Pet friendly events – such as country shows, equine events or events such as Crufts. There are some great pet focused products ideal for pet owners! We love these silicone flying disks and the silicone pet bowls are always useful. Pet bandanas are a best seller too and are available in different sizes with either a full colour or spot colour print.

Handy pocket sized hand sanitisers.

Handy pocket sized hand sanitisers.

If your audience is to be predominantly female, although no one will appreciate being patronised with ‘pretty’ and ‘feminine’ giveaways, it has to be said a lip balm, hand sanitiser, power bank or nail file are useful, small and easy to drop into a handbag, to be used and remembered for a long time.

Finally, if school leavers or students are your audience, you’ve got get down with the kids! Young people are usually the most tech savvy but at the same time, excited by getting anything free! Ideas such as pockets for mobile phones are a great idea for keeping an emergency tenner to hand or perhaps a running belt to keep valuables safe whilst out and about is another good option. The student market is also great for pizza cutters, can coolers, sunglasses or how about a set of branded playing cards!

Playing cards branded on both sides.

Playing cards branded on both sides.

One way or another, promotional products are an amazing way to market your business. If you can incorporate your company colours into the product itself and then add in your branding, it can work wonderfully and in some instances where Pantone matched products are available, they can be hugely effective in keeping your brand in the mind of customers.

We’re an established, dedicated supplier of promotional merchandise, and members of the British Promotional Merchandise Association. We’d love to have a chat with you and help you decide what would be the best corporate gift for your next event! Get in touch hello@chillipromotions.co.uk.

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Email: jody@chillipromotions.co.uk Tel: 01295 269 800