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Jody's Promise

Planning for the year ahead

Welcome to 2018! A new year is the perfect time for getting a plan in place for the rest of the year – I know, I’ve used the P word…!

We all know that life doesn’t run according to plan, and that we must be ready to change and adapt to changing situations, but it’s great to have a plan in place in the first place so that you have a general direction of travel.

So – spend some time in this first few weeks mapping out any events that you’ve got planned in to the diary already, or any busy periods that you know will be coming up – it’s a great opportunity for your staff to get involved too, so that everyone is ahead of the game and involved.

At this stage, you don’t need detailed plans – but maybe a wall planner with important dates/events on it that everyone can see easily. Once the plan is in place, it’s easier to plan resources and logistics (remember that booking hotel accommodation/travel in advance for any trade shows etc. is likely to save you money!)

Once your plan is in place, you can also start to see where you might need to look for additional finance or resources – and knowing this ahead of time gives you the opportunity to seek more cost-effective solutions, rather than the last minute “take whatever we can get” option.

It is important to plan for your business, as it puts you in control (even if you don’t always feel like you’re the one steering the ship!) – knowledge is power, as they say – and knowing what’s happening for your business for the year ahead, then you have the head start on your competitors who are still winging it.

Having a plan in place (however sketchy it may be), gives you the opportunity to check your progress throughout the year. If you know where you’re aiming to get to, you can plot your journey to make sure that you’re on track to reach the end goal, whatever it is.

By getting your team (if you have one) involved in the plan, you’re giving them the responsibility to help you achieve your goals – and giving them a say in how you do that too. For instance, if your team are aware that your long-term goal is to expand into certain areas, they will be able to stay on the lookout for potential opportunities to start developing business in those areas. You might even be able to delegate tasks in a more effective manner if you know what the grand plan is?

Ultimately though, we need to be ready to change direction, take the curve ball (I hate that phrase!) – and deal with the unplanned situation. As a stable business, this becomes much easier and your customers would not see any difference in the service that you provide to them – a perfectly joined up service.

Of course, it’s easier to say all this than actually do it – so I challenge you to set aside some time and plan for 2018. If you do, I will too!

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Email: jody@chillipromotions.co.uk Tel: 01295 269 800