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The A-Z of Promotional Products – A is for…

Welcome to the the first instalment of our A-Z of Promotional Products video series where we will look at some different products and discuss some of the key things to be aware of when choosing Promotional Merchandise for your brand.

Let’s get going with: A – is for Artwork

It’s so important to have good artwork when working with promotional merchandise.

In the past this meant it was essential to have your logo in vector format which enables all the colours to be separated out to be printed one at a time, and also meant the logo could be resized with no loss of quality.  (more info here)

While vector artwork is still the preferred format, with the increase in products available with a digital print it’s no longer absolutely critical.

If you are getting a new logo designed, always ask your designer to supply it in a wide range of formats including vector EPS.  If you need a good designer – we can introduce you to a couple we know and trust.

A is also for Advent Calendars – the chocolate ones are always a REALLY popular one with recipients.

Looking forward to seeing you soon!

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